Brand Partnerships & Creator Strategy
Brand partnerships,
illuminated.
Lumière Media represents fashion, hospitality, and travel brands in the art of influence — curating relationships with tastemakers who carry a story well.
The Manifesto
Influence, done well, is quiet. It is not the loudest voice in the room — it is the right voice, saying the right thing, to an audience that already trusts it.
We work with a deliberately small roster of houses and heritage brands, choosing depth of relationship over breadth of reach. Every partnership is vetted, briefed, and stewarded with the same care a maison gives its own name.
Areas of Expertise
What we practice
Creator & Tastemaker Curation
Identifying and vetting voices whose audience, aesthetic, and values align with a brand's own — built on a network cultivated across fashion, beauty, and lifestyle.
Campaign Strategy & Direction
Shaping the narrative arc of a partnership from first brief to final delivery, ensuring every piece of content serves the brand's larger story.
Relationship Stewardship
Managing outreach, negotiation, and ongoing rapport with creators as long-term relationships, not one-off transactions.
Launch & Event Amplification
Coordinating influencer presence around openings, collections, and experiences — from a boutique's first showcase to a citywide activation.
Brand Voice & Content Direction
Guiding visual and written direction across social touchpoints, so a brand's presence feels considered at every scale.
The Process
How a partnership unfolds
Discovery
Understanding the brand's world — its history, audience, and the story it hasn't told yet.
Curation
Shortlisting creators whose voice and audience genuinely fit, vetted beyond follower count.
Craft
Briefing, negotiating, and shaping the campaign so every deliverable serves the narrative.
Launch
Coordinating go-live, tracking reception, and stewarding the relationship beyond the campaign.
The Founder
Vaibhavi Mahuvagara
Lumière Media is founded on five years spent inside the influencer economy — building a network of thousands of creator relationships, and leading brand partnerships for a roster of agency clients across India.
That experience shapes a simple belief: the brands that stand out are the ones who treat influence as a craft, not a volume game.
The Path Here
Influencer Marketing, Performance-Led
Led ROI-driven influencer marketing for the clothing label, tying every creator partnership to measurable return rather than reach alone.
Influencer Marketing Head
Set social strategy and led creator partnerships across a double-digit client roster, alongside an MBA in Advertising & Brand Management in Jaipur.
Freelance Consultant
Advised jewellery and lifestyle brands — including D. Khushalbhai Jewellers and Pizza Hoy — on influencer outreach and campaign strategy.
Core Launch Team
Joined the founding team behind Minimalist, a global clean beauty brand born out of Freewill, shaping its earliest brand and creator partnerships.
Marketing Intern
Began in personalised haircare — the brand that would later become the birthplace of Minimalist.
Brand Experience
Work across five years
By Appointment
Begin a partnership with Lumière Media
We take on a limited number of houses and heritage brands each season. Enquiries are reviewed personally.